The automotive landscape in Salisbury has experienced a significant change with the **unexpected closure of the Hendy Land Rover showroom** in Old Sarum. This development has left many local customers surprised and seeking alternatives for their luxury vehicle purchases. The dealership has shifted its business model to focus primarily on aftersales services, eliminating the new car sales function that previously attracted Range Rover enthusiasts from across the region.
Sudden changes at Hendy’s Old Sarum facility
The Hendy Land Rover dealership in Old Sarum has abruptly ceased its new vehicle sales operations, marking a substantial shift in the company’s local business strategy. The showroom, which previously displayed an impressive selection of Range Rovers, Defenders, and Discovery vehicles, has now transitioned to focus exclusively on aftersales support.
A representative from JLR (Jaguar Land Rover) explained that while the sales function has been discontinued, the facility remains fully committed to supporting existing customers through comprehensive aftersales services. This strategic pivot means Salisbury residents now face longer journeys to view and purchase new Land Rover vehicles.
The nearest alternative showrooms are now located in:
- Christchurch
- Southampton
- Other regional Hendy Group locations
Work has already commenced to remove display vehicles from the premises, signaling the finality of this business decision. The transformation has happened with little advance warning to the local community, leading to some confusion among regular customers who arrived expecting to browse the latest models.
Enhanced aftersales services despite showroom closure
Despite discontinuing new vehicle sales, Hendy Land Rover in Salisbury is enhancing its aftersales offerings to maintain strong relationships with existing clients. Starting next month, the dealership will introduce a personalized vehicle collection and delivery service, designed to make maintenance appointments more convenient for local Land Rover owners.
This new service aims to streamline the process for customers requiring:
| Service Type | Benefit to Customers |
|---|---|
| Routine servicing | No need to drive to the dealership |
| MOT tests | Time-saving collection service |
| Repair works | Convenient door-to-door service |
The Salisbury branch continues to maintain its commitment to providing the highest standards of aftersales care, according to official statements. This dedication to service quality suggests the company is attempting to mitigate any inconvenience caused by the showroom closure through enhanced customer service initiatives.
For customers with questions or concerns about the changes, the dealership remains accessible via their telephone line at 01722 562954. Service personnel are prepared to address queries regarding existing appointments, warranty issues, or other aftersales matters.
Impact on luxury vehicle access in Salisbury
The closure of Old Sarum’s Land Rover showroom creates a significant gap in the local luxury automotive market. Salisbury residents interested in purchasing new Land Rover models must now travel considerably further to experience the brand’s renowned showroom environment.
The typical Land Rover showroom experience includes premium amenities that have been popular with customers, including:
- Barista coffee bars with complimentary refreshments
- High-speed Wi-Fi connectivity
- Comfortable waiting areas with premium furnishings
- Digital configuration stations for vehicle customization
- Expert product specialists for personalized consultations
These features will continue to be available at other Hendy Group locations, but the increased distance presents an inconvenience for Salisbury’s Land Rover enthusiasts. The closure potentially impacts not just potential buyers but also the broader luxury vehicle community that often gathered at such establishments.
The unexpected shutdown may also influence the local economy, as premium car dealerships typically attract visitors from surrounding areas who might combine their showroom visits with shopping or dining in the vicinity. Local businesses near the Old Sarum site might experience reduced footfall as a result of this change.
Future directions for Hendy Group in Wiltshire
While the closure of the new car sales function at the Old Sarum location represents a scaling back of certain operations, it may also signal a strategic realignment for Hendy Group in the Wiltshire area. The automotive industry has been experiencing significant shifts in recent years, with changing consumer purchasing habits and increasing digitalization of the car buying process.
The decision to focus on aftersales could potentially reflect broader industry trends where maintenance services provide more consistent revenue than new vehicle sales, especially for premium brands. The introduction of the collection and delivery service indicates an awareness of the need to innovate in the service department.
For Hendy Group customers who previously relied on the Salisbury showroom, the company’s continued investment in digital platforms may offer alternative ways to explore and purchase vehicles. Many automotive retailers have strengthened their online sales capabilities following market changes in recent years.
As the situation develops, local Land Rover enthusiasts will be watching closely to see whether this change represents a permanent reduction in Hendy’s Salisbury footprint or perhaps a prelude to a different type of automotive retail experience that may emerge in the area in the future.
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